University Projects
Project 01
I was assigned a project to promote a guidebook for L’eautelier, a brand specializing in above and below ocean design solutions, linked to their upcoming ocean-based hotel. Targeting Gen Z consumers interested in water-based living, the aim was to raise awareness for the brand and its mission. To do this I created key visual to portray my idea of an animated advert with the message "Unlock a new world, unlock a new way of living," emphasising ocean based living and the hotel's design guidebook. This innovative content showcases my strategic marketing skills to engage a broad audience and attract potential future customers.
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Project 02
I developed a digital plan for Stories Behind Things, a storytelling platform promoting re-connection with belongings. My goal was to boost their social media following and content engagement. The content I proposed centred around the theme "Green is the new Black," tapping into the trend of sustainability and saying that something is the new black that indicates that it's something is popular and fashionable. I suggested leveraging micro-influencer sustainablyseonaid, known for promoting sustainability, to create content featuring SBT's products with the tagline. This project showcased my market research, content creation, and strategic marketing skills, while enhancing my ability to handle data and develop creative content.
Project 03
I crafted a digital plan for Greenpeace, a sustainable brand advocating for radical changes to ensure a habitable planet for future generations. Focusing on tackling plastic pollution, I devised a messaging strategy called "Anyone can be a hero." To promote this campaign, I created a poster targeting children with the hashtag #Greenpeace be a hero. By engaging kids in sustainability, the aim was to influence their families' actions and perceptions, leaving a lasting impression on both children and adults. This project highlighted my creativity, content creation skills, and experience in strategic marketing and design.
